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211-222 Exhibition Management Print E-mail
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Lecturer : Associate Professor Bongkosh Ngamsom Rittichainuwat, PHD.

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1

 Chapter 1:
Trade show is...
Chapter 2:
Tradeshow
intelligence

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2

 Exhibit Strategy +
Chapter 3: Contact

    

 

      

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3

Chapter 4:
Planning ,
Site Selection
Factors

        

      

     

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4

 Service Providers’
Role in Exhibition
Industry

     

      

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5

 Communication +
Chapter 5:
The Booth

    

     

    

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6

Midterm Exam 

   

      

    

7

 Chapter 6:
Invite people to
your booth

   

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8

Chapter 7:
Exhibits &
Tradeshows

   

    

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9

Chapter 8:
Servicing during
the meeting

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10

 Chapter 9:
Organizing to sell
& service 

      

    

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11

  Chapter 10:
The unsuccessful
presentation

    

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12

Chapter 11:
Follow up
Chapter 12:
Getting Started

    

      

  

 

 

 

13

Chapter 13:
Servicing the
group, before,
during & after the
meeting

      

    

 

 

14

 Chapter 13:
Servicing the
group, before,
during & after the
meeting
(Continue)

   

    

 

 

 

15

Chapter 14:
Staffing
Considerations

   

    

16 

 Chapter 15:
Fieldtrip & Review 

   

      

    

17 

 Final Exam