สัปดาห์ที่

 Introduction
Overview

 Business Research
for the 21st Century

 Fundamentals of
Research Design

 Creative Decision
Making and Research

Ethics in Business
Research

 Data Collection
Approaches

 Measurement and
Scaling

 Questionnaire
Design

 Sampling Approaches
and Considerations

 Understanding and
Presenting data

Basic Data Analysis
Methods

 Correlation and
Regression

 Reporting and
Presenting Research