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IBM 402 Business Policy Print E-mail
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รายละเอียดลักษณะของรายวิชา แบบ มคอ.3 : Download

 Lecturer : Yaowares Vorapiyawat

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1

   Course Overview
  What is strategy and
  Why is it important?

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2

  Charting a company’s
 direction:vision and
 mission, objectives, and strategy

 

 

  

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3

  Evaluating a company’s
  external environment

 

 

  

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4

  Evaluating a company’s
  resources, capabilities  and competitiveness

 

 

  

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5

  The Five Generic Competiive Strategies

 

  

 

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6

  Strengthening a
  company’s competitive position

 

 

  

7

  Strategies for competing
  in international markets

 

 

  

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8

 Corporate strategy:
 diversification and the
 multibusiness company

  

  

 

9

 Ethics, Corporate social
 responsibility, Environmental
 sustainability and strategy

 

  

 

 

 

10

 Building anorganization capable
 of good strategic execution

 

  

   

11

 Managing internaloperations:Actions that
 promote good strategic execution

 

12

 Corporate culture and leadership: keys to good
 execution strategy

  

  

   

  

 

13

 Case presentation

 

  

 

 

14

  Case presentation Review

 

  

  

 

15   Review